How To Write Google Adwords Ads That Get Clicks
January 31, 2009 by Big Internet Marketing
Filed under Pay Per Click
A typical AdWords newbie is often guilty of several profit-squashing mistakes when setting up his first campaign. There are dozens of no-nos, but perhaps none so egregious as writing ineffective ads.
An effective AdWords ad is one that gets lots of clicks that’s the only thing you should be concerned about when writing your ads (except, of course, Google’s editorial policy). If you’ve done your keyword research, you’ll get impressions; if you’ve got a page that converts to sales, you’ll get a return on your investment. But getting people to your landing page is the ad’s job, and there are some things you can do to pump up your clickthrough rate (CTR), which will improve your ads’ positioning and lower your click costs.
Check out the Free Adwords Made Easy Ebook we offer you to download 100% for free!
First, some ad basics. Each AdWords ad comprises four lines of text: the first is the headline, which can contain up to 25 characters including spaces; the next two are the ad copy, 35 characters each; and the last is your display URL, also 35 characters. (There is actually a fifth line the destination URL but that won’t display with your ad and shouldn’t affect your CTRs). Obviously, the headline is most important, because it’s usually the first thing a searcher sees. If you can make your headline jump out from the rest, your ad will be more visible. Fortunately, Google makes this pretty easy.
You may have noticed that, when searching on Google, your search query is bolded when it appears in any of the search results. The same thing goes for sponsored search results: if you include the keywords you’re bidding on in your ad text, specifically the headline, your ad will stand out.
But what if you’ve got hundreds or thousands of keywords? You can’t be expected to write a different ad for each keyword, right? Of course not and you don’t have to. In AdWords, your keywords can be separated into groups, aptly dubbed “ad groups.” Each ad group should contain a set of keywords and phrases that all have a common thread. For example, if you’re bidding on the term ‘widgets,’ you should place each phrase containing that term into one ad group. You then write an ad whose title contains the word ‘widgets’ for example, ‘Get Your Widgets Here.’ You can even repeat this for terms within ad groups. For example, in your ‘widgets’ group, you might have the terms ‘red widgets’ and ‘green widgets.’ You can take these out and place each in its own ad group, along with any other similar phrases. Then your ads will be even more focused for example, ‘Get Red Widgets Here.’ The more keywords that appear in your ad, the more relevant your ad becomes.
Chris McNeeney, author of “AdWords Miracle,” has some great copywriting tips. Chris used to write classified ads for a living, and his mastery of the art is evident in the techniques he outlines in his book. For example, he talks about a method called “stop them in their tracks.” To stop potential customers in their tracks, you’ve got to come up with ad copy that tells customers to do the opposite of what they’re trying to do. In keeping with the widgets theme, you could write an ad whose headline says, “Don’t Buy Any Widgets!” Follow that up with some relevant ad text that entices people to buy your widgets rather than someone else’s, by including the benefits your widgets offer; e.g., “Check out ours first. Better, cheaper, and guaranteed.” This kind of ad will get people’s attention right away, and getting their attention is all you need to do.
And now, an experiment. Pretend you want to buy something online. Head over to Google and do a search for whatever it is. See the sponsored links? Look at the headlines. Which one jumps out at you first? I’m betting it’s the one that seemed most relevant to your search because it contained the exact information you searched for. What’s the headline look like? I bet at least one of the words is bolded (if not all of them), and I’ll bet the rest of the ad lets you know exactly what you’ll get when you click on it. This is the best way to figure out how to write ads. Put yourself in the place of your target market, and then actually do some searches and check out the ads. Which one makes you want to click? Ask people you know to do searches and tell you which ads grab their attention. You’ll probably find it’s the same kind of ad every time.
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Getting started with PPC & Adwords
December 29, 2008 by Big Internet Marketing
Filed under Pay Per Click
PPC and Adwords are not an easy game to play in. So, there you have it. Anybody who told you that Adwords is easy should be prosecuted. Seriously. There are simply too many people (newbies) who tend to think or have heard of the gurus that Adwords is an easy game to play. Sign up for an Adwords account, deposit some money, slap up an ad and just make insane amounts of money. Get rich while you sleep…
Sorry folks, while it does happen lots of people as we speak, it is NOT easy.
If you were wanting to start with marketing on Adwords, allow us to warn you to be carefull and to make sure you know what you are doing. While it all seems to be very easy, you got to remember one thing: Out of the two parties here (You and Google) one is 100% certain to make money and we can tell you it aint you! If you do not know what you are doing we dare to say you are the one who is 100% certain to lose all of his money. In a matter of minutes…
There are however some very good Adwords courses around out of which you will be able to learn everything you need to know to become successful with marketing on Google Adwords. PPC And Adwords are THE number one traffic generating tool for successful and wealthy internet marketers. The difference they have compared to you is that they know how to do it. For you as a beginning PPC marketer your first job is therefore: STUDY!
Some great Adwords courses are:
Adwords Made Easy by Brad Callen (FREE)
The first one is free and is called Google Adwords made easy and is authored by Brad Callen who has been an Adwords specialist for years. Adwords made Easy by Brad Callen teaches you simple, fool proof strategies you can use straight away for your own Adwords success. As said, this Adwords eBook is free and there is no reason why you should not download it. PPC advertising is very competitive for a reason for any high-value product/service, PPC is a cheap and effective way to get your name in front of the people looking for products just like yours. With all the competition there’s just one big problem: If you jump in blind, the sharks will eat you alive.
Download Adwords made easy for free. (Right Click and save target as)
Google Massacre by Steven Lee Jones and Andrew X
Ok, ok, while their sales page may look a little odd and scary to say the least, their product is as much as a killer. The Google Massacre Adwords course is jam packed with everything and more you need to know to play the Adwords game profitable. Google Massacre has already changed the lives of thousands of people worldwide who learned the tips and tricks from Steven Lee Jones and Andrew X who are the authors of Google Massacre. Affiliate marketing isn’t a game. If you just play around with it, you’ll get hurt. You need to know what you’re doing. Google Massacre showed over thousands of people, and results speak for themselves.
The Shortest Route To Adwords Success … Adword Mentor
Testimonial: “This site is for anyone that is serious about making Money with Adwords. I have learned more about Adwords in my first week of becoming a member than I have for the last 6 Months! I finally have a place where I can ask questions and get a fast response. “
“The Google Adwords Success Guide”… This guide provides an overview of the Google Adwords system to make sure that you are familiar with the basics of using the tools provided. You’ll also get “Online Coaching And Consulting” You’ll have access to this private, members-only forum where you can ask questions and get answers to your most pressing problems.
Click Here If You Want To Drastically Reduce Your Learning Curve and Avoid the Mistakes of Most Adwords Marketers.
In Adwords Targeting is essential
Without a doubt, Pay-Per-Click advertising (or PPC) is the quickest and most effective way of driving traffic to your website. It may therefore surprise you just how many people get it completely wrong, and how much of their advertising budget they waste as a result. The reason that this happens is a stunningly simple one. Targeting, or more accurately a total lack of it, is the number one reason why people fail when using PPC advertising.
Especially when using AdWords, that can be a very expensive mistake. Using PPC (whether it is AdWords or one of the less expensive alternatives), you pay every time someone clicks on your ad. If therefore, the people who click are not at least interested in the product or service that your site promotes, then you have wasted money.
Looked at the other way around, when you draw visitors to your site, you must have at least some chance of making money from them or you have no chance of being a success in your online business.
The first step towards mounting a successful PPC campaign therefore lies with targeting, and the secret of targeting is doing keyword research correctly and thoroughly. Using keywords is what drives traffic to any website, and so it follows that if you are using the wrong keywords, then the traffic that you drive to your site will not be focused or targeted, causing you to lose money.
Therefore, good keyword research is vital for any kind of internet marketing activity.
Free Keyword Research:
Visit the free WordTracker keyword research tool, and type in your main keyword phrase.
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