Search Engine Optimization

February 28, 2009 by Big Internet Marketing
Filed under Free Traffic

Somebody just send me this article about Search Engine Optimization which I wanted to share with you. There are some pretty interesting points mentioned in it. More important is that it gives perfect way to introduce to you a program (or two rather) that will make it so you never need to be worrying about SEO EVER again. Let’s read the article first and at the end I will sort of shortly let you in on what I know will happen pretty soon from now…

Do SEO right and get free traffic from the Search Engines. Sounds too good to be true? Trust me, do this part correct and you will get free traffic from the search engines.

Today it seems as though most webmasters know quite a bit about search engine optimization. Here is a list in the order from most important to least important of tips I have found to work the best.

1) Google PageRank (PR), which I have discussed at lengths earlier in this book. This is the single most important thing for any site (especially those which have a lot of pages).

2) Title of your page. This goes in the <title> </title> tags of your webpage. This should include approximately 50-80 characters/7 words max (usually a lot less) and should not simply be keywords listed. Many search engines view that as spam. Sometimes what I feel works the best is making short titles for each page with a direct keyword in each one. This is not only what shows up when someone searches in search engines, but it is also believed to be the single heaviest item that most search engines consider when performing a search.

3) Content is king, especially original content. Slapping a picture up on a page and writing a sentence about it will not get you the search engine placement that a page with 400-1000 words of rich content will. Title images with keywords, while also using alt tags for images, and don’t overdo the content optimization. It is good to include your keywords in your content, however, if you overdo the keyword insertion, you will do more harm than good.

This is called ‘keyword stuffing”. A good guideline for the frequency that your keyword should appear in a content page is about 4%. Anything over 8% would most likely get you penalized, while anything under 1% may not even be picked up on the Search engines’ radar. Also what is strongly suggested is that you include your keywords in your heading on the top of your site. You should use either <h1>, <h2>, or <h3> tags for the heading.

4) Your Domain. Try to make your Domain contain keywords for the market you are targeting. If you are creating a website about “dog food”, then choose a domain name with at least one of those 2 words in it. Examples would be Mut-food.com, dog-muchies.com or even better yummydogfood.com. Remember though that you have to balance search engine optimization with the ability of members to remember the domain name and come back. Even though something like dogfood-dogfood.com may be good for SEO, it isn’t something people will quickly remember. Also, Search engines usually don’t discriminate between .com, .net, .biz, .info, etc, but people do. Choose a .com domain unless it is absolutely necessary to choose one of the others.

5) Be Smart – Don’t just use the most popular keyword phrases. The market is so competitive that you should be sure to include some niche keywords too.

Another thing that I have found to be true is that most search engines including Google do not like PHP scripted pages very much. If your site is PHP based, you want to have it scripted to appear as .html extensions to visitors and search engines.

Most programmers should understand this request, if you tell them you need “mod rewrite done to make php appear as html”. I have found this to help significantly with Google results.

Meta Tags are also very important to help your site get indexed better in search engines.

You could always choose to skip the line and learn from the best. Personal coaching for instance. Where some gurus will charge your credit cards with $1000,00’s per hour there is one course about to be opened to the public from Howie Schwartz. It is called the Howies Apprentice 3 membership.

Howies Apprentice 3 will teach you the whole concept of getting a site on the first page of Google and you will be taken by the hand by Howie Schwartz himself and his team of internet marketing specialists assuring you that you WILL make your own fortune online. There are some very impressive testimonial videos out there. But, more on Howies Apprentice 3 on a different post in the near future.

Think Search Engine Optimization is too hard? And that it never brings you any result? Think again.

I recommend using WordPress Blogs from now on. This will save you all of the hassle since everything is pre installed and with the help of some pretty amazing plugins your site becomes a SEO MONSTER!

Never worked with Word Press before? Don’t worry! Not so long from now, Blog Crusher will launch. This is a membership for maximum 250 people teaching you everything you need to know PLUS handing you all of the tools you need to truly become successful.

So, if you never had any results before with SEO, paid too much for it or simply do not want to learn how to do it properly then just have a little patience.

So far not much is known to other people. I can tell you, since I have seen it work that it is something you want to get on the inside on.