Google: The world’s number 1 (sucking) Search Engine?

It’s Sunday and it is time to Kick Google a bit. Take note, this post is not to whine about Google but just to show you what can be done and how easy these things are. So, don’t misinterpret this post. I love Google cause they bring in dollars for free. But, that is besides the actual point of this post.

You know, people say, Google is the world’s number one and best search engine due to its perfect ways to give the searcher what he or she wants. Sure… It gives a certain group of people what they want, but, mainly, they are NOT the searcher crowd. The people who think Google is the greatest are indeed us, the internet marketers… (And, the Big G’s group of stock holders of course)

Google states: Google’s mission is to organize the world’s information and make it universally accessible and useful. We work hard to return the most relevant results for every search we conduct. To that end, we encourage site managers to make their content straightforward and easily understood by users and search engines alike.

(Every time I feel sad, I log on to the page where I can read that. Moments later I am laughing. It IS the biggest joke…) Then, they claim this:

Search Quality is the name of the team responsible for the ranking of Google search results. Our job is clear: A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order. Lately, we have been doing other things as well. But more on that later.

For something that is used so often by so many people, surprisingly little is known about ranking at Google. This is entirely our fault, and it is by design. We are, to be honest, quite secretive about what we do. There are two reasons for it: competition and abuse. Competition is pretty straightforward. No company wants to share its secret recipes with its competitors. As for abuse, if we make our ranking formulas too accessible, we make it easier for people to game the system. Security by obscurity is never the strongest measure, and we do not rely on it exclusively, but it does prevent a lot of abuse.

The details of the ranking algorithms are in many ways Google’s crown jewels. We are very proud of them and very protective of them. By some estimate, more than one thousand programmer/scientist years have gone directly into their development, and the rate of innovation has not slowed down. (source Official Google Blog)

What crap is this?

Ready to go down the rabbit hole just a tiny bit?

Google is the easiest search engine to manipulate. Seriously. And, if they claim to be, they ought to do something about that to actually be, or, stop claiming to be.  That would be false advertising and we can not have any of that.  And, then I do not mean what they are already doing: Just saying they do something and ARE the best…

To be honest, they have been hiding LONG enough behind their impeccable imago.

Google is a cash machine. Especially for internet marketers like myself. Sure, I will not state otherwise. Once you know how, Google is the place to cash in. But, saying that Google is the best search engine providing the searcher with only the best results related to the searcher’s inquiry  is to be called utter bull shit.

Let me give you two examples:

First, looking at the keywords ‘private jet for sale‘ (Results 1 – 10 of about 317,000 for Private jets for sale)

To give you an idea: This is what other companies pay per click on Adwords: (And, obviously, the number one on this result page is NOT paying)

Around 3-4000 people searching. So, let’s say 1,000 click. That is more than $8k p/month on advertising costs that the Adwords advertisers need to pay, and that Omnijet in this case is saving. They get the traffic for free.

Sure, the results are targeted precisely to the keyword. Yet, my point in this part of the post is showing you how easy it is to manipulate going AGAINST Google’s TOS)

And, before I will show you the way the first page (with red circle) is build, I will show you part of Google’s TOS on for instance Keyword Stuffing:

Keyword stuffing

“Keyword stuffing” refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in Google’s search results. Filling pages with keywords results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

To fix this problem, review your site for misused keywords. Typically, these will be lists or paragraphs of keywords, often randomly repeated. Check carefully, because keywords can often be in the form of hidden text, or they can be hidden in title tags or alt attributes.

Once you’ve made your changes and are confident that your site no longer violates our webmaster guidelines, submit your site for reconsideration.

Not familiar with keyword stuffing?

Simple, you basically make a html document, lash in as many on topic keywords as possible, hence ‘keyword stuffing’ and your page.

I know, I am not such a writer, so, to make it more clear to you, here is what Wikipedia says:

Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engines no longer use these tags.

Keyword stuffing had been used in the past to obtain maximum search engine ranking and visibility for particular phrases. This method is completely outdated and adds no value to rankings today. In particular, Google no longer gives good rankings to pages employing this technique.

Hiding text from the visitor is done in many different ways. Text colored to blend with the background, CSS “Z” positioning to place text “behind” an image — and therefore out of view of the visitor — and CSS absolute positioning to have the text positioned far from the page center are all common techniques. By 2005, many invisible text techniques were easily detected by major search engines.

Ask nearly any black hat SEO marketer about keyword stuffing and they say it is passe and not effective anymore. But, is it?

So, based upon the above, Google does not allow, nor will it rank high, pages that practice keyword stuffing.

Have a look at the source code of the page and try to see, whether or not it is hard to determine if this page is using ‘keyword stuffing’ or not: (sorry for the huuuuge image… )

What? Me? Keyword stuffing? Noooooh, not me…

What do you think?

Well, I think this can be defined as ‘keyword stuffing alright. So, if we were to follow Google’s TOS, we should, once we find this out, report this to Google so that they can take these nincompoops out of the index.

Ha, guess what? I know someone who did report this site. Many times. Google does nothing. Google states that keyword stuffing can ‘ can harm your site’s ranking’ Then, how about the above results? How is that harming the site? If at all, it is harming other parties (stupid enough) to follow the Google TOS. It harms sites that pay $8k per month on Adwords for sure. (should it rank confirm Google’s TOS then ok. But, is it?)

Fair? Nope. Therefore, I think it is time Google stops hiding behind their so called imago.

Want another typical case? Why not, it involves a site of mine which does not participate in black hat techniques and is filled with relative (quality) content.

Sure, the site was made to rank high in order to make sales on the Howies Apprentice 3 launch coming Monday.

I watched this page as a hawk and saw it land on the #1 spot on the keywords ‘howies apprentice 3′ amongst others. I managed to do this following Google’s TOS at all times. Yes, it can be done.

Thing is, today I noticed my site was overtaken by someone else:

Hold on a minute. The second ranking is the basic ‘about’ wordpress page. How can THAT rank based on being quality and relative content?

Please… Have a look at the perfect on topic and high quality relevant posts that are to be seen: (PS: I could have copied the text, but I refuse to have such textual crap on my blog, therefore the pic:

What on earth is this? Sure, it is English… but.. wtf are they writing about?

Is this nice related and quality content that deserves to rank #1?

In my opinion, if we have to believe Google it shouldn’t. Unless there is some kind of secret message embedded that only customers who use Google and want to buy Howies Apprentice program 3 understand.

I certainly don’t understand it.

Of course I know how this page has been made. It took the owner less than 2 clicks to do. She, since I know her, then fires up software to get back links pointing to this crap site. She does this with submitting screen savers to software download sites and she does this buy firing this kind of content to massive blog networks all with references made to her site.

That my friends is the key to success it seems

Where there are black hat marketers who say keyword stuffing and screen saver submissions to rank are not effective anymore, Google seems to think different.

What do other bloggers say?

Just read on Shoemoney.com that not only the organic search results are attracted to spam and scraped sites. Ranking on Google has become a business as you can see on Problogger.

So, conclusion is this:

If you want to rank highly on Google following their TOS you can. You need not to worry taking over HIGH competitive keywords as easy as you may hope but doing it right you can beat millions of other competitors to it with the greatest ease. This is what I do and have made thousands of dollars with personally. My shit works. Period.

However,

The black hat techniques ‘she’ uses work as well and I have to say, even better.

The funny  thing is this though.

I make way more sales then she does. She may rank well but her conversions stink. Trust me, I know.

So, another conclusion is that if you do not know the whole package on how it is done, you may rank well but won’t convert your visitors in to buyers. They simply go back to Google to find my site lol.

If you know how to convert but don’t know how to rank then you are still lost. Find the key to both of them and you’re smiling.

Anyone interested to know how this is done? I might just tell you how you can.

PS: I know there will be people saying that the keywords in the above examples are piss easy. to rank for …

Sure, I will be the first to agree. Yet, I have seen sites (I made) beating tens of millions of other sites in a matter of a day’s work. Once you know how, yes: too easy.

But, do you know how to convert those visitors too?

Another question I have is this:

What do you think of Google?

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Technorati Tags: best search engine, black hat seo, General, Google, google is crap, Howies Apprentice 3, Marketing, search engine optimization, seo, Traffic

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